Julieta Griguol - In-Touch

The goal of this project was to design a product and an interaction that improves the quality of life for a senior (person over 65 years old) at home.
To do so we designed a system that triggers communication to keep the bond alive with their unreachable loved ones and diminish their sense of loneliness with an effortless way of interaction.

We transformed the information collected into insights, cluster them on general topics, and voted to tackle the communication problem.
We did a market research about existing related solutions continued by a brainstorming of ideas from which we voted, merged and decided the promising one to develop.

In this project I was able to reaffirm how important a clear and justified communication of the proposed ideas is, otherwise they can go unnoticed or leave room for ambiguity.
When we could not agree on the characteristics of a concept, I applied dividing us into 2 groups of 3 teammates and it was effective, then it was much easier to merge the two concepts formed.
I also learned to trust the responsibility and quality of the work of my colleagues, being able to concentrate on my part but at the same time share the progress to make sense together.
The focus on meaning when designing a product opened a door for me to look beyond what is already established and experiment achieving innovation.